How it started
Hi! 👋 My name is Kari Rosas. I was born and raised in Mexico City 🇲🇽 by wonderful hard-working parents. I have a background in Chemical Engineering, Materials Science and Engineering, Biomedical Engineering, FDA regulations, and Entrepreneurship. 👩🏻🔬
In 2015, I became aware that many cancer-causing and toxic chemicals are used widely in personal care products. This includes companies that advertise themselves as "clean". Greenwashing has become a prominent marketing ploy. Lip balms that come in recyclable (new, not recycled) plastic, covered in a kraft-looking label. Eco-friendly lotions that have over 80% water, requiring the use of artificial preservatives and wasting more gasoline during transport than more concentrated formulas. Planet-loving products with ingredients derived using petroleum. Earth-friendly products with palm-derived ingredients, which have historically promoted deforestation. Eco brands with ingredients harvested in unsustainable ways for the planet and using child labor. Planet-friendly products with hormone-disrupting fragrances that are yet to be regulated by the Food and Drug Administration (FDA), and the Environmental Protection Agency (EPA), extracted in ways that pollute the air we breathe. Chemically-derived “Clean” ingredients that do not coexist in nature with us. Car antifreeze is one of the most common "safe' synthetic ingredients. Would you put it on your skin? What if instead of petroleum, it came from a plant? There is no way around it… synthetics are synthetics.
What started as a an obsession out of concern for family and friends, is now Untouched LLC. I now seek to redefine standards for clean and ethical care, becoming the best company at that.